Article: Paulista — from conversations to craftsmanship

Paulista — from conversations to craftsmanship
Paulista — from conversations to craftmanship

Some products are created at a desk. Others are shaped slowly — through years of experience, listening, and close relationships.
Paulista belongs to the latter.
After more than 20 years of working with riding boots, we’ve met riders of all kinds. Competition riders. Allround riders. Younger riders. Riders who ride every day, all day long — and riders who ride when life allows.
And while their routines may differ, many of their challenges are surprisingly similar.
Real riders, real bodies, real challenges
Over the years, we’ve spoken to countless riders about tired, aching feet after long days at the stable.
About hallux valgus, heel spurs, sensitive pressure points — or simply feet that need more care after hours in the saddle and on the ground.
We’ve also met many women who tell us the same thing:
their bodies change throughout the day, week and month.
Calves that feel different in the morning than in the evening. Legs that swell slightly after riding. The need for extra space when temperatures drop and thicker riding breeches come into play.
Paulista was created with all of this in mind.
Comfort that supports — and protects
At the heart of Paulista is the foot.
The entire foot is lined with genuine shearling — nature’s own high-tech material. Soft, breathable, antibacterial and temperature-regulating. Shearling cushions each step, reduces pressure points and helps protect sensitive feet during long hours with the horse.

For riders dealing with foot discomfort, fatigue or recurring soreness, this lining isn’t just about comfort — it’s about relief. About being able to stay longer, ride one more session, and finish the day feeling supported rather than exhausted.
Comfort that works quietly in the background — doing exactly what it’s meant to do.

Fit helpers inspired by real life
Years of working with riding boot fit have taught us one important thing:
no body stays exactly the same from morning to evening — or from season to season.
That’s why Paulista includes thoughtful fit helpers, designed to adapt to real riding life.
The elastic front lacing offers approximately 2–3 cm of flexibility in the calf, allowing the boot to adjust naturally as the body changes throughout the day. It also makes room for thicker riding breeches during colder months, without compromising the fit or silhouette.

Inside the boot, three interchangeable insoles allow the fit in the foot to be fine-tuned. They can be used individually or combined, making it possible to adjust space, support and cushioning depending on your needs.
These details may seem small — but together, they make a noticeable difference.

Everyday riding, thoughtfully designed
Paulista grew out of our deep knowledge of made-to-measure riding boots, combined with a clear request from our community: a riding boot that offers comfort, flexibility and carefully considered details — designed for everyday dressage and allround riding.
Crafted from slightly thicker, premium European leather, Paulista offers both structure and softness. Over time, the surface develops character, creating a natural, lived-in look that reflects real use and quality materials.
This is a boot designed to be worn often.
To be trusted. To be lived in.
For riders at every stage
Paulista is designed for riders — at every stage.
For those who ride every day, and those who ride whenever life allows.
For riders who train seriously, and riders who simply love time with their horse.
No matter where you are on your riding journey, Paulista is created to support comfort, movement and joy — ride after ride. It’s a boot you don’t have to save for special occasions. A boot that fits into real life with horses.

Experience you can feel
Paulista is not about trends or perfection.
It’s about understanding riders — and translating that understanding into thoughtful design.
A ready to ride boot shaped by experience, created with care, and designed to support the joy of riding — season after season.
And as always, it was created together with our riders with their horses in mind.

Paulista is launching soon.
Developed slowly, thoughtfully — and now almost ready to meet riders. We’ll soon be sharing more details ahead of the launch, including first availability, pre-orders and how to be among the first to ride in Paulista.




